I Get info to those who want it.
I’m Joanna (she/her), a dedicated marketing director with over a decade of experience in effectively connecting brands with their target markets. My journey in digital marketing began in 2010, leading me to cultivate tailored marketing strategies and spearhead acquisition and retention efforts for a diverse range of brands, including those in cannabis, education, food and beverage, home goods, and travel.
I aspire to provide good information and build strong, meaningful communication wherever I am. With over a decade of experience in marketing and strategic growth, I specialize in bringing innovative technologies and sustainable solutions to market through clear strategy, storytelling, and collaboration.
My work centers on connecting the technical and creative worlds — translating complex science and technology into strategies that resonate with diverse audiences. From developing go-to-market strategies for clean-tech and circular-economy companies to leading remote, cross-functional teams, I focus on building scalable systems that drive measurable impact and global growth.
I’m passionate about sustainability, emerging technologies, and how communication can accelerate positive change. Whether guiding a start-up through brand development or helping established organizations expand their reach, I approach every project with curiosity, precision, and a commitment to progress — aligning people, purpose, and planet.
Effective Communication | Tech Savvy | Time Management | Adaptability
I AM Tech savvy
SaaS and other experiences due to agency work.
With extensive experience leveraging SaaS and other technologies, I am actively seeking opportunities to further immerse myself in the dynamic and rapidly evolving world of technology. Whether contributing to a forward-thinking marketing team that maximizes the potential of SaaS tools or supporting a sales team with cutting-edge tech solutions, I am eager to make a meaningful impact in this space.
My passion for technology dates back to childhood, when I had access to a large Compaq laptop at a time when desktop computers were becoming common. Growing up with a father in the tech industry, working for esteemed companies like Microsoft and SAP, I gained insights into technology's inner workings. His remote work setup allowed me to observe software functionality, sales strategies, and business operations.
Inspired by my father's career trajectory and the vast possibilities of technology, I pursued my education at a university renowned for its tech programs. This "Campus of the Future" provided a tech-centric learning environment where I gained hands-on experience and a deep appreciation for the transformative power of technology across various fields.
Now, armed with a solid foundation in technology and a drive for continuous learning and adaptation, I am eager to apply my skills and enthusiasm to contribute to tech-driven initiatives. I am confident that my unique blend of passion, quick learning abilities, and tech-savvy mindset make me a valuable asset in any tech-focused role.
I HAVE INDUSTRY EXAMPLES
Explore the diverse industries I've collaborated with personally. My approach involves crafting tailored marketing plans that align with their unique requirements and budget constraints. From there, I execute various tasks encompassing email marketing strategy, content collection, copywriting, content creation, in-house marketing efforts, social media strategy, and more. For a detailed overview of clients and specific projects, please reach out. It's important to note that detailed strategies for each client are kept confidential to respect their privacy and maintain ethical business practices.
Learn more about my work with live examples here.
I analytically MAKE DECISIONs
CASE STUDY: PIE.ZAA RESTAURANT ASHEVILLE NC
Established in early 2020 amidst the upheaval of the pandemic, Pie.Zaa sought my expertise at Savvy Marketing Solutions to navigate the uncertainties of the times. Driven by a passion for cultivating a competitive and cool brand image on social media, the owners enlisted my help. Taking on the challenge, I set a goal to organically grow their Instagram following from under 1,000 to an impressive 10,000 in just one year without paid advertising, relying solely on organic digital and in-house marketing efforts.
Through consistent and innovative content creation, I developed a clear brand voice for Pie.Zaa. My strategic approach resulted in substantial growth, not only in follower numbers but also in genuine engagement. Despite the absence of paid ads, the brand achieved a significant and authentic presence on social media, showcasing my ability to elevate a brand in a challenging market landscape.
This example is just a glimpse into my natural abilities in the marketing realm. For more insights into my expertise, please see my resume here.
Objective: Established in early 2020, Pie.Zaa sought Savvy Marketing Solutions to navigate the uncertainties of the pandemic and enhance its social media presence.
Challenge: Grow Instagram following from under 1,000 to 10,000 organically in one year without paid advertising.
Results:
Follower Growth: Achieved an impressive 900% increase in Instagram following.
Engagement Boost: Elevated engagement metrics from an average of 50 likes to 300 likes (500%) and comments...
I UNDERSTAND Graphic Design
A FEW EXAMPLES
Here, you can explore a selection of projects I’ve completed over the past year. These showcase the diverse range of my abilities to adapt and adjust to various project requirements and effectively support my team.
My work with savvy Marketing Solutions
Title: Marketing Operations
Summary:
Dynamic and results-oriented marketing strategist with over six years of experience at Savvy Marketing Solutions, leading multi-functional teams and delivering impactful, data-driven marketing solutions. Skilled at developing and executing tailored strategies that align with client goals, enhance brand presence, and drive ROI across diverse industries.
Key Responsibilities:
Strategic Marketing Leadership:
Designed and implemented comprehensive marketing strategies for clients across various industries, achieving an average ROI increase of 40% within the first quarter of execution.
Collaborated with C-suite stakeholders to align marketing goals with overall business objectives.
Team and Project Management:
Built and led remote teams to execute projects efficiently, fostering a collaborative environment and ensuring timely delivery.
Created standardized operating procedures (SOPs) and optimized workflows to improve productivity and scalability.
Brand and Digital Strategy:
Oversaw brand development, ensuring consistency across all platforms and campaigns.
Conducted website optimization and improved marketing funnels to enhance lead generation and customer experience.
Data-Driven Decision Making:
Performed in-depth audits to identify structural challenges, implementing solutions that improved operational efficiency.
Analyzed marketing performance metrics to inform strategy adjustments and achieve client KPIs.
Client Relations and Retention:
Managed a portfolio of high-value clients, delivering tailored solutions that strengthened long-term partnerships.
Developed loyalty programs and engagement campaigns that significantly improved client satisfaction and retention.
Technology and Tools Implementation:
Leveraged CRM systems (HubSpot, Salesforce, Marketo) and marketing automation tools to optimize campaign management and reporting.
Utilized project management platforms like Asana and Slack to streamline communication and task coordination.
Key Achievements:
Consisitenly increased client ROI by 40% within the first quarter through tailored strategies and analytics-driven adjustments.
Successfully revamped team structures and workflows, aligning them with company KPIs to boost operational efficiency.
Developed marketing strategies that consistently enhanced brand visibility and engagement for clients.
